How do you measure ROI using Social Media? (ROI = Return on Investment)
There is a simple answer to this question but many people don't like it. The answer is: You Don't!
What?!? How can you know if it's profitable. You can't use a direct measure to know if it's profitable. Read on…
So if you can't measure it, why use it? Reputation. Yes – you build your reputation by using social media. I've heard people say they CAN track ROI but all they can track is clicks. Important? Yes – but more important is reputation building and getting yourself out there.
I told you the other day about some statistics on this site. Many people have commented on how good that is and it's true. But yesterday I got about 100 visitors in just 1 hour using one of the techniques I'll use for you when I implement your social marketing strategy. Let's chat about what I can do for you.
Cathy Perkins