Jun
20

Social Media and ROI

By Cathy

How do you measure ROI using Social Media?  (ROI = Return on Investment)

There is a simple answer to this question but many people don't like it.  The answer is:  You Don't!

What?!?  How can you know if it's profitable.  You can't use a direct measure to know if it's profitable.  Read on…

So if you can't measure it, why use it?  Reputation.  Yes – you build your reputation by using social media.  I've heard people say they CAN track ROI but all they can track is clicks.  Important?  Yes – but more important is reputation building and getting yourself out there.

I told you the other day about some statistics on this site.  Many people have commented on how good that is and it's true.  But yesterday I got about 100 visitors in just 1 hour using one of the techniques I'll use for you when I implement your social marketing strategy.  Let's chat about what I can do for you.

Cathy Perkins

Leave a Reply